Silpada Designs Timeline
- Defining History One Party at a Time!
-
- From basement beginnings to becoming the largest sterling silver home party company, Silpada Designs has come a long way. A passion to help women look and feel their best, combined with a love for sterling silver jewelry, has taken Silpada Designs Co-founders Bonnie Kelly and Teresa Walsh on a journey they never imagined. Years ago, their friendship sparked a basement-born business that has already inspired more than 28,000 women across the country to define their own success. One party at a time, women are discovering the true meaning of Silpada—the best of everything!™
- 1985 Pre-Silpada
-
- Bonnie and Teresa meet and become best friends when the oldest of their three children start 1st grade.
- 1993-1997 Pre-Silpada
-
- Bonnie and Teresa each take $25 from their grocery money to start Cool Jewels. For each of the next five years, Bonnie and Teresa average 125 parties and $175,000 in sales.
- 1997
-
-
Bonnie, Teresa and Bonnie's husband, Jerry Kelly, launch
Silpada Designs. The first catalog featured more than 275
sterling silver jewelry designs and was photographed in the
Kellys' home basement.
14 women sign on as the first independent Silpada Designs sales representatives.
-
Bonnie, Teresa and Bonnie's husband, Jerry Kelly, launch
Silpada Designs. The first catalog featured more than 275
sterling silver jewelry designs and was photographed in the
Kellys' home basement.
- 1998
-
- Silpada begins designing and manufacturing its own line of handcrafted sterling silver jewelry and begins introducing 125-150 exclusive designs annually.
- 2000
-
-
Silpada sends three representatives on its first incentive
trip, an expense-paid cruise to the Bahamas!
Retail sales surpass $1 million.
-
Silpada sends three representatives on its first incentive
trip, an expense-paid cruise to the Bahamas!
- 2002
-
-
16,000 sq. ft. Silpada Designs corporate headquarters and
distribution center opens to support record growth.
Silpada's jewelry line expands to more than 450 designs, featuring sterling silver and semi-precious stones.
-
16,000 sq. ft. Silpada Designs corporate headquarters and
distribution center opens to support record growth.
- 2004
-
-
Retail sales exceed $50 million. Silpada Designs is recognized
as the largest direct seller and one of the top retailers of
sterling silver jewelry in the United States.
Silpada Designs partners with the Juvenile Diabetes Research Foundation (JDRF), establishing a national Polishing Off Juvenile Diabetes fundraising campaign.
-
Retail sales exceed $50 million. Silpada Designs is recognized
as the largest direct seller and one of the top retailers of
sterling silver jewelry in the United States.
- 2005
-
-
Bonnie and Teresa's 50th Birthday Bash celebrates the
achievements of top Silpada representatives with 4 days and 3
nights in Scottsdale, Ariz.
Silpada Designs moves to a new, 120,000 sq. ft. corporate office and distribution center in Lenexa, Kan.
-
Bonnie and Teresa's 50th Birthday Bash celebrates the
achievements of top Silpada representatives with 4 days and 3
nights in Scottsdale, Ariz.
- 2006
-
- In less than two years, Silpada and its representatives raise more than $325,000 for JDRF.
- 2007
-
-
With more than 17,000 independent representatives and retail
sales of nearly $190 million, Silpada Designs launches a
national advertising and public relations campaign.
Silpada acquires an adjoining 250,000 sq. ft. distribution center, establishing a corporate campus of more than 370,000 sq. ft. on 30 acres.
Silpada celebrates its 10th anniversary.
-
With more than 17,000 independent representatives and retail
sales of nearly $190 million, Silpada Designs launches a
national advertising and public relations campaign.
- 2008
-
- On April 1, 2008, Silpada opened its first international venture in Canada.
